内容简介
《高级商务英语教程3》的课文均取材于国内外报纸杂志,体现了世界范围内商务活动日新月异的变化。 《高级商务英语教程3》的编写目的是:在进一步提升高年级学生实际语言运用能力和国际商务领域中的跨语言、跨文化、跨学科的交际能力的同时,重点培养学生针对现实商务活动和话题的独立分析、解决问题的能力。 《高级商务英语教程3》的各个环节实现了英语语言技能训练与商务专业知识学习的交叉与融合。 《高级商务英语教程3》共12个单元,每个单元分为Preview Activities,Intensive Reading和Supplementary Reading三大部分。各单元内容分别涉及以下话题:网络零售、在线交易、数据滥用、全球商业、共享经济、中国众筹、全球能源、过度消费、可持续发展、食品与减肥、雇员与公司、金融危机与信贷紧缩。 《高级商务英语教程3》适合商务英语专业或英语专业(商务方向)大四学生使用,也可作为英语爱好者和从事国际商贸活动人士的参考教材。
目录 Unit 1 E-tailing Industry Part I Preview Activities Part II Intensive Reading Text A Retail vs. E-tail in America Part III Supplementary Reading Text B The World's Ailing Postal Services
Unit 2 Online Business Part I Preview Activities Part II Intensive Reading Text A Happy Singles Day Part III Supplementary Reading Text B Pointers to the Future
Unit 3 Data Abuse Part I Preview Activities Part II Intensive Reading Text A Why Tech Companies Abuse Our Data: Because We Let Them Part III Supplementary Reading Text B The Use of Genetic Screenings
Unit 4 Going Global Part I Preview Activities Part II Intensive Reading Text A A Troubling Trajectory Part III Supplementary Reading ……
Unit 5 Sharing Economy Unit 6 Crowdfunding in China Unit 7 The Global Energy System Unit 8 Overconsumption Unit 9 Sustainable Development Unit 10 Food and Fat-fighters Unit 11 Employees and Companies Unit 12 Financial Bust and Credit Crunch
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