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附助学光盘
内容简介
本书列有生词表， 并对专门术语进行了较为详细的解释。同时， 本书对课文难点进行了注释， 以方便学生自学。练习部分由正误辨认、复习题、讨论题和短文阅读理解四个部分组成， 侧重对课文内容的理解和掌握。此外， 本书配有光盘， 内容为课文Ａ 的译文和教学课件。本书的目的在于培养学生在较短时间内阅读大量信息、掌握其基本内容和精神实质， 并能够运用所读信息分析和解决实际问题的能力。
本书是国际商务英语专业以及其他涉外专业高年级英语阅读课的*教材之一，可供涉外经贸工作者进修商务英语和增加专业知识之用， 也可帮助有志出国深造或想在国内进一步深造的人员打下良好的英语语言与商务知识基础。
目录
Part Ⅰ International Business
Unit 1
Text A International Trade Theory
Text B A Tale of Two Nations
Unit 2
Text A Exporting, Importing, and Countertrade
Text B Proust Winery
Unit 3
Text A Non-export Entry Modes--Strategic Alliances
Text B World Wide Pharmaceutical
Unit 4
Text A Foreign Direct Investment
Text B Honda in North America
Part Ⅱ Environments of International Business
Unit 5
Text A International Monetary System
Text B The Fall and Rise of Caterpillar Tractor
Unit 6
Text A Legal Systems in International Business
Text B International Intellectual Property Law
Unit 7
Text A Intellectual Property and Cyberlaw
Text B Emerging Trends in Business Law Online
Unit 8
Text A Cultural Environment in International Business
Text B Control in Multi-national Corporations
Unit 9
Text A Frameworks of Cultural Differences
Text B Organizational Behavior in Action
Unit 10
Text A Demographic Environment
Text B Micromarketing: A New Marketing Era
Part Ⅲ Business Management
Unit 11
Text A Managerial Importance of Customer Behavior
Text B Competitive Advantages through Customer Orientation
Unit 12
Text A Products and Branding in Brand Management
Text B A Glimpse into the Past of Selected Brands
Unit 13
Text A Integrated Marketing Communications
Text B Are Consumer Goods Companies Getting Too "Pushy"?
Unit 14
Text A E-commerce
Text B Competing against the Net: Traditional Retailers
Unit 15
Text A Accounting
Text B Cash Flow Statement
Unit 16
Text A Restructuring Organizations
Text B Reengineering Schlage Lock Company
Unit 17
Text A Entrepreneurs: The Energizers of Small Businesses
Text B King's Beauty Supply
Appendix Keys to Exercises I and 1V
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