内容简介 《当代商务英语综合教程》教材初版针对新形势对技能型人才的需要,及高职高专商务英语学生大量增加而配套合适教材匮乏,专门编写。教材吸取任务型教学理念,语言与商务并重,重在培养学生职业能力。修订版教材替换了近一半的选材,保证教材的时代感和典型性并重;根据初版教材使用情况精简内容,更符合教学实际。 作者简介 陈雪翎,男,上海立信会计学院教授,上海市高职高专经济类专业教学指导委员会副主任,上海立信会计学院高职学院常务副院长,剑桥大学外语考试部资深培训官中国华东地区BEC 考官组组长,担任会计英语、商务英语等方面课程教学,出版多部教材及专著。 目录
Unit 1 Text A How the Credit CardCaptured America Language m Use Text B Lloyd's of London Unit 2 Text A Magazines Language in Use Text B How Can You SurviveParties? Unit 3 Text A Business Travelers Language in Use Text B Do You Know Where YourBrand Is? Unit 4 Text A Influencing Bosses andMaking Friends Language in Use Text B Boeing vs Airbus: ThisTime It's War Unit 5 Text A Hands-on Help Language in Use Text B The Securities Exchange Unit 6 Text A Virtual-RelationshipOddities Language m Use Text B How to Raise BusinessFinance Unit7 Text A Action Will Be Taken Language in Use Text B A Tangle of Tapes Unit8 Text A What Are OrganisationalMyths? Language in Use Text B Foreign Exchange Trading Unit 9 Text A How Markets Move Space Language in Use Text B International Taxation Unit 10 Text A Against the Odds Language in Use Text B Young Dreams Unit 11 Text A McDonald's 24/7 Language in Use Text B Sales Management Unit 12 Text A Choose Optimism Language m Use Text B Understanding HostileCustomers Unit 13 Text A Reading to Make Us Glad Language m Use Text B Sharing Losses throughInsurance Unit 14 Text A Waking Up Language in Use Text B Exporting and Importing ofNatural Resources AppendixSelected Readings Glossary
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